Alberto Priore
Freelance full-stack developer based in Italy.
I build software and work closely with the people behind it, from new features to long-term products.
Available
I build and evolve web applications.
I’m Alberto, a freelance full-stack developer based in Italy with 15+ years of experience. I work on custom applications, SaaS products, e-commerce and websites, from hands-on development to practical technical decisions.
Backend, frontend and integrations, on new projects or inside existing applications.
I work independently or within a team, keeping progress visible and the work focused.
From development to technical ownership.
I build and improve web applications, combining hands-on development with the experience to make practical technical decisions. I collaborate with product teams, digital agencies and businesses.
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01 Build
Build.
I develop custom web applications, new features, e-commerce experiences, websites and integrations, working across backend and frontend.
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02 Improve
Improve.
I work on existing codebases, maintaining applications, extending functionality and making technical improvements that help products evolve.
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03 Take ownership
Take ownership.
I take responsibility for implementation and contribute to technical decisions, working with the people involved to move projects forward.
How I work
I work independently or alongside existing teams, adapting to the codebase, tools and workflow already in place. I keep communication clear, progress visible and technical decisions practical.
Selected projects
A selection of long-term product work and agency collaborations across SaaS, custom development, WordPress and e-commerce.
YESdesign
Freelance full stack and lead developer
Long-term freelance collaboration since 2019, still ongoing. Full stack and lead development across agency client projects, with mentoring of developers inside the team.
- Main stack across projects: WordPress, WooCommerce, Laravel and Livewire
- Lead developer on selected work, from implementation through to practical technical decisions
- Also supported projects involving Magento 2, Vue.js, Tailwind and ExpressionEngine
Scontrino
In collaboration with Vitamino
Freelance full-stack developer
Long-term development within their product direction and roadmap. Work on an Italian SaaS e-commerce platform, across the merchant admin area and the storefront templates each shop runs on.
- Led development across the SaaS administration area and the storefront templating layer
- Improved usability, frontend structure, performance and scalability across the platform
- Refactored the admin experience toward a lighter, server-driven interaction model
Iride Digital
Freelance developer
Freelance collaboration with Iride Digital on custom WordPress and WooCommerce development. Built custom themes from Figma designs, customized WooCommerce templates and implemented flexible content structures using ACF.
- Custom theme development from provided designs and Figma layouts
- WooCommerce customization across account, cart and checkout templates
- Projects within this collaboration: LOSA Home and Macelleria UMA
Zerogrado
Freelance full stack developer through Offdigit
Zerogrado was a Treviso-based startup connecting fans with brands, creators and celebrities through chatbot interactions on Messenger and Telegram. I contributed as a technical consultant, developing backend and frontend components for internal web admin tools and the web views used directly inside Facebook Messenger.
- Built web administration tools for the SaaS platform and Messenger-facing user views
- Designed and implemented e-commerce chatbot functionality with Shopify API integration for in-chat product discovery and transactions
- Helped optimize AWS infrastructure to improve scalability and reliability
The stack behind the work.
Full-stack development across technologies I know well. I work within existing stacks and make practical choices based on the codebase, product and team.
Stack 01
Ruby on Rails & Hotwire
Development and ongoing work on SaaS products, web applications and admin interfaces, using Rails, Hotwire and Stimulus to keep server-rendered applications fast and maintainable.
Stack 02
Laravel, Livewire & PHP
Custom applications, dashboards, integrations and internal tools built with Laravel, Livewire, Alpine.js and PHP, including work on existing codebases.
Stack 03
WordPress, WooCommerce & ACF
Custom WordPress and WooCommerce development for agencies and businesses, with flexible content structures built around Advanced Custom Fields.
Also
Frontend, data & deployment
Frontend implementation from existing designs, together with databases, API integrations, hosting and deployment when the work requires the full path to production.
I can also help with layout, UX details and practical visual decisions when useful. Most visual work still starts from an existing design, brand or agency direction.
Common questions
A few practical answers about the projects I work on and how I collaborate with teams, agencies and businesses.
What kind of projects are a good fit?
I work on custom web applications, SaaS products, e-commerce and websites. That includes building new features, working on existing codebases and taking responsibility for specific parts of a product or project.
Can you join an existing team or agency workflow?
Yes. I regularly collaborate with agencies, product teams and other developers. I can work within your existing tools, codebase and processes, contributing independently while staying aligned with the people involved.
Can you take responsibility for technical decisions?
Yes. Alongside implementation, I can help evaluate approaches, make practical technical decisions and take ownership of development work within the project’s goals and constraints.
Do you work on short projects or long-term collaborations?
Both. I can contribute to a defined project or stay involved as an application evolves through new features, maintenance and ongoing development. The right setup depends on the work and the team.
Do you work remotely?
Yes. I’m based in Italy and work remotely with teams and agencies. I’m comfortable with asynchronous communication, focused meetings and working inside established development workflows.
